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Marking our anniversary by uniting the drinks industry for a truly unique year. Together Through Every Challenge, Since 1886.

At a time when our industry continues to navigate significant challenges, this campaign serves as both a tribute to 140 years of resilience and a powerful call for unity, reminding us all that we are
stronger when we face it together.

This campaign invites the drinks industry to celebrate, collaborate, and contribute to its industry charity.

Make a business pledge
Organise an event
Make a donation

Why Face It Together is important?

The drinks industry plays a vital role in bringing people together. BUT cost pressures on our industry continue to rise and this year, businesses will be forced to take further measures to reduce outgoings.

This will have a devastating impact on the people who work in our industry, whose financial situations have already been worsened by the difficult economic times of recent years.

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20% of adults of working age will be experience poverty this year. To put that into context for an industry that employs 3.5 million people, that means that potentially 700,000 of drinks hospitality people will still suffer severe financial hardship this year.

Joseph Rowntree Foundation

Together Through Every Challenge, Since 1886.

This year, as we celebrate the anniversary of our foundation, The Drinks Trust is renewing its commitment to making a meaningful difference to people in need across the drinks industry. Our goal is to extend the reach of our support services to even more individuals who need them most. To achieve this, we are calling on the entire drinks community to unite behind its dedicated trade charity.  Your involvement is not just support, it’s a celebration of the talent, passion, and resilience that define our industry.

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SUPPORT US & LET’S FACE IT TOGETHER

Make a business pledge
Organise an event
Make a donation